Visual Identity & Design

A visual identity is more than a logo. It's how someone recognizes you before they read a word, and how everything you make holds together once it exists in the world: on a website, a package, a social post, a business card. I can help you build that: something considered, structured to hold up, and unmistakably yours rather than pulled from a template.

Background

Design was my career for more than two decades before loveli studio. I designed webshops in the early days of the internet, back before there was any formal path for learning it, figuring out from scratch where a logo should sit, where the basket belongs, how a navigation works. From there I spent years learning how to make large, complex websites hold together: structured, consistent, and built in a way that could grow without falling apart.

I ran my own freelance business for a few years too, designing logos, websites, apps, and brand materials, along with the ongoing visual content that keeps an online shop feeling alive. Most recently, I led a digital design team at a large global company, building the design system that tied all of our digital products back to one shared brand, working seamlessly alongside the design system for our physical products.

These days I bring that same eye to loveli studio, just with my inner artist in the driver's seat instead of a corporate brief. What that means for you: identity work that's structurally sound and genuinely made by a human - maybe even with hand drawn elements.

What can I help you with

Full visual identity systems: Logo design, color palette, typography, patterns, and the rules that hold it all together. Applied pieces like webdesign, ready to use illustrations, social templates and print materials. I can also help advise on an existing website, an outside eye on how your site actually looks and functions, and list any options for optimizing what you already have.

Some of this works well as a standalone piece. Some of it makes more sense as one connected project. Both are welcome here.

Who this is for

A few of the more common reasons to work with me:

Your current brand doesn't feel right

You've outgrown a logo or identity, because your brand evolved or simply because time has passed, and it no longer reflects your business optimally.

You're starting something new

You're building a brand from the ground up and want the visual identity considered from the beginning, not rushed through once everything else is decided.

You just need a little help here and there

You don't need a full identity overhaul, just an outside eye on your website, a new pattern, an illustration, or a new color palette. 

Pricing model

Work is priced by the hour, with a discounted rate for bundled hours or bigger projects, since the upfront conversation pays off more the longer we work together. Whether you need a single afternoon of design help or a full identity built from the ground up, we'll figure out the right scope together before we start.