Visual Identity & Design
A visual identity is more than a logo.
It's how someone recognizes you before they've read a word, the feeling they get from everything you put out into the world, and the sense that it all belongs together - on a website, a package, a social post, a business card.
I'd love to help you build yours: something considered, unmistakably you, and made to last. I bring more than twenty years of design experience to it, now guided by an artist's eye.
Background
Design was my career for more than two decades before loveli studio. I designed webshops in the early days of the internet, before there was any formal way to learn it. I figured things out from scratch by putting myself in the customer's place: where would I look for the logo, where would I expect the basket, how would I want to find my way around? That way of thinking has stayed with me ever since.
From there I spent years designing larger e-commerce solutions and full customer journeys, and ran my own freelance business designing logos, websites, apps, and brand materials, along with the ongoing visual content that keeps an online shop feeling alive.
Most recently, I led a digital design team at a large global company, building the design system that tied all the company's digital products to one shared brand. It taught me how a brand holds together across every surface - and that's the part I still love most.
These days I bring that same eye to loveli studio, just with my inner artist in the driver's seat.
How I can help
Full visual identity systems: logo design, color palette, typography, patterns, and the guidelines that hold it all together.
Applied design: web design, ready-to-use illustrations, social media templates, and print materials.
Website review: an outside eye on how your existing site looks and feels, with clear options for improving what you already have.
Who this is for
A few of the most common reasons to work with me:
When your current brand doesn't feel right
You've outgrown your logo or identity, because your brand has evolved or simply because time has passed, and it no longer feels like a match for who you are now.
When you're starting something new
You're building a brand from the ground up and want the visual identity considered from the beginning, not rushed through once everything else is decided.
When you need a little help here and there
You don't need a full overhaul - maybe an outside eye on your website, a fresh pattern, an illustration, or a new color palette.
What it costs
My rate is 800 DKK. per hour (excl. VAT). For bundled hours and bigger projects, I offer a discounted rate, since the time we spend getting to know you and your brand pays off more the longer we work together.
Whether you need a single afternoon of design help or a full identity built from the ground up, we'll figure out the right scope together before we start.
